Get a clear picture of what is going well and not so well with your SEM
Every Adwords account sooner or later grows unwieldy and becomes difficult to manage, if you are worried about yours, now is the time to take stock.
Old strategies, new strategies and hunches sometimes become entangled and it can be difficult to achieve clarity of direction, the best answer to that dilemma is an outside viewpoint.
We all wonder if we could be doing better and want to know how we compare to the others, that is not always a useful as it seems, but it is always wise t learn form others whenever you cna and this may be such an opportunity.
- Traffic funnel (from possible impression to conversions).
- Negative keywords suggestions.
- How google networks are performing on mobile and desktop.
- What are the best performing times and days.
- What are the best performing ads.
- Quality score distribution.
And a great deal more. Generally there is enough information to start the process of thinking positively and actively about making improvements.
Here are the cold hard facts:
We have graded more than 18,000 adwords accounts and on average these businesses were converting visitors to leads at rates between 1% and 5% .
Top performers frequently achieve 25% .
We often achieve 20% plus after a few months of testing and refining and we believe that with the right amount of effort and a little time anybody can reach 15% conversion rate.
We never cease to be shocked at the number of accounts that are leaking vast sums monthly ro fraudulent clicks while doing nothing positive to curb the problem.
Failure to apply the right Negative words lies behind millions of pounds in overspend every day, It’s not just failure to eliminate pointless clicks, it’s also eliminating clicks you really wanted. This problem has ben exasperated by recent changes to how Google handle matching.
Then there is the real bones of Adwords problems. Ungainly campaigns and ad groups making it impossible to match keywords and phrases and resulting in low quality score and high costs.
Everyone will end up with these problems sooner or later even if they are informed and diligent, but for money it is a moneypit of shocking proportions.
Don’t wait around, it will cost you nothing to find out. Book your report today and grade your Adwords account now.