Get a clear picture of what is going well and not so well
PPC Expert Birmingham
Every Online Advertising account sooner or later grows unwieldy and becomes difficult to manage, if you are worried about yours, now is the time to take stock.
Old strategies, new strategies and hunches sometimes become entangled and it can be difficult to achieve clarity of direction, the best answer to that dilemma is an outside viewpoint.
We all wonder if we could be doing better and want to know how we compare to the others, that is not always as useful as it seems, but it is always wise to learn from others whenever you can and this may be such an opportunity.
PPC, PPA, PPM all catered for. We can usually audit all Google accounts, Bing, Facebook and many others. If in doubt ask.
- Traffic funnel (from possible impression to conversions).
- Negative keywords suggestions.
- How google networks are performing on mobile and desktop.
- What are the best performing times and days.
- What are the best performing ads.
- Quality score distribution.
and a great deal more. Generally there is enough information to start the process of thinking positively and actively about making improvements. It is rare that we can’t point out saving opportunities or revenue improvement opportunities.
Here are the cold hard facts:
We have audited more than 18,000 Google accounts and 1200 Facebook accounts plus LinkedIn, Instagram and others and on average these businesses were converting visitors to leads at rates between 1% and 5% .
Top performers frequently achieve 25% conversion .
We sometimes achieve 20% plus after a few months of testing and refining and we believe that with the right amount of effort and a little time anybody can reach 10-15% conversion rate.
We never cease to be shocked at the number of accounts that are leaking vast sums monthly from fraudulent clicks while doing nothing positive to curb the problem.
Failure to apply the right Negative words lies behind millions of pounds in overspend every day, It’s not just failure to eliminate pointless clicks, it’s also eliminating clicks you really wanted. This problem has been exasperated by recent changes to how Google handles matching of search terms to advertiser keywords.
Then there is the real bones of Adwords problems. Ungainly campaigns and ad groups making it impossible to match keywords and phrases and resulting in low quality score and high costs.
Everyone will end up with these problems sooner or later even if they are informed and diligent, but for many it is a moneypit of shocking proportions.
Don’t wait around, it will cost you nothing to find out. Book your report today and audit your Advertising account now.