The DIY approach to Digital marketing

keywords and positioning

If you already have a small in house team and maybe you want to bring more structure to their work and be able to quickly add extra capacity to meet deadlines or grasp opportunities.

Perhaps you are wondering how well your external suppliers are really doing.
Maybe you are a startup trying to say super lean and do as much as possible yourself.

The DIY approach might be just right for you.

Here’s our recommendation for getting the most from DIY.

Start with a snapshot report.

Digital marketing audit in depth

 

Spend some time on this before deciding to do anything else.
Look for balance in your online endeavours and make sure that it makes sense.
Ask yourself the following:

Which competitor(s) would I have to win outdo in order to increase my revenue?
Which areas are the winning on?
Are these the areas that are giving them more business than we get?
Why is that working for them?

Don’t just count points, they are a starting point only.
In many situations you only need enough. For example, when you are trusted, you are trusted, trying to grow that further could well backfire.  If on the other hand they don’t know enough about you to click the buy button, no amount of offers will overcome that and you need to spend some effort on gaining a little more trust online.  Social media is a great way of analysing trust and there is plenty of information in your snapshot report to get started with. If you need to dig deeper into Social Media then ask for a free trial of Reputation Management tool. This tool will show you all the insight you need and help you generate a plan for mastering social media.

You will also find many other tools and packages that are discounted for you on the Partner and DIY section.

Look at your keyword niche carefully. Are you and your competitors between you covering all the search terms or is there a lucrative group just waiting to be discovered. If in doubt, you need to do dome keyword research to discover what other terms you might be using. Begin with a list of all the terms your competitors are winning with, but then look at the paid advertising on Google an use the keyword tools there to discover others.
Remember that although searching is entirely not the same as paid advertising, the semantics differ very little and the projected costs of the keywords are a strong indication of how valuable they are. If for example you discover that the word most expensive on Google PPC is not even being used in organic SEO then you are probably onto a winner.

If you need specific help and a detailed plan to achieve your SEO goals then our DIY package with the fabulous MarketGoo tool will take care of your needs perfectly. Marketgoo will deliver not just very detailed technical insight, but a step by step plan you can follow each week to drive up your ranking and grow visitors. The package is designed specifically for the DIY user so all the task should be reasonably achievable. In addition, our outreach teams will find you twenty external back-links every month. Most DIY users struggle the most with outreach for external links, but they are a critically important part of your strategy.

 

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