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We may well need to make small additions and improvements, but we will let you know of our intent and the reasons, if you need that and you always have the ultimate veto. We do have clever ways of avoiding placing ugly text on a page jsut for SEO which some less professional technicians do. There is no need to worry on this one.

This depends entirely on where you are at right now, how strong the competition is, how good your in-going targeting is and if we're talking customers as opposed to visitors, it depends on how good you are at converting them. A strong significant improvement in visitor flows can take 4 to 6 months anywhere and ambitious targets or tough niches can take even longer. You cant throw money at it to speed things up because Google may penalise you if you are obviously growing too fast.

Although they are both aimed at driving customers, they operate in very different ways and have different strengths.
PPC is instant, advertise in the morning and sign up a customer in the afternoon. PPC budgets tend to be very large from a few thousand a month to hundreds of thousands per month mainly because it is easier to see a clear connection between the investment and the return and as long as it remains profitable businesses are naturally tempted to keep growing the budget.
SEO, especially since the penalties of the past two years, is a slowly but surely approach. The key is to build presence and engagement and then an on line brand in a logical and coordinated way so that after a year or two, the big volumes of business are coming in without the tens of thousands of advertising
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There are also synergies, in that a good quality score reduces the cost of PPC advertising and this can be built nicely through good SEO, while SEO rank can benefit form the targeted traffic of an SEM campaign.The ultimate winner is a coordinated digital marketing campaign.

No. if you are genuinely unhappy we will do the work again or most things it takes to keep a legitimate customer happy.

Not by default except with our Aggressive Growth Local SEO package, but a guarantee can be negotiated on all apart from startup packages and on custom packages. Just ask.

Nothing we do deliberately by plan runs any risk of getting you a penalty. There is always a danger of competitors doing things that could get you in trouble, but generally we can negotiate your way out of trouble in that sort of scenario. We also take standard industry precautions by arranging inbound oinks in hierarchies with the highest risk links at the outside so that we can disable a whole block of links instantly were there an issue. For example, suppose links from forums were to be outlawed through abusive practice by others, we already have these categorized as potentially risky in future and they can all be switched off at once, yet we don't have to refuse a useful link in the short term.

We only offer a pilot with PPC campaigns, because it takes too long with SEO to be a worthwhile informative exercise, you would be simply throwing away too much if you stopped. Make a decision and do it or dont. That is our best advice. We hope you decide to go ahead and let us prove you right.

We are a digital transformation business at heart and have been transforming huge businesses like BBC, Pearson, Sky, Carnival, Johnson and Johnson and Government departments in our capacity as consultants for many years. Only two years ago we decided to provide the same services to smaller businesses. We wound down the consulting offering for small bushinesses in 2018 because we found they were reluctant to pay consultancy fees, but all the other services remain available.

No, our head office is in UK, but our strategists are split between UK and USA and our technicians between UK, India and Philippines. We seek to get each job in the process done by the most cost-effective assuming the quality of both is equal. For example we have brilliant technicians in India who also drive some clever strategies but occasionally their English lets them down. In that scenario they would send a brief to our British writers. Nevertheless, when we only want moderate quality for strategic back-links, we often get very good stuff written in the Philippines at low cost.
If we did everything in UK, the cost would have to more than double. Simple as that. There also is a big shortage of skilled people in UK because of demand.