The challenge has been accepted, or rather, to be fair to the girls, they suggested it. Right now they are faced with the challenge of crowning one of their number as SEO Expert Birmingham.
We were running one of our routine training afternoons and before fully understanding the size of the task, in my view at least, we had a challenge laid down which I personally attempted to put off sort of expecting that once in full possession of the facts,, certain people, regardless how highly we prize their skills, would want to be relieved of this ominous challenge.
It became clear to me however that certain people had indeed been listening intently and had done enough research to notice that this lofty piece of semantics lay totally unloved at position 364 if I recall rightly.
Now for most terms in most industries, a three word phrase with not immediate competition would not be too scary, but this is the SEO industry. Many of Birmingham’s finest and we trained plenty of them will be spoiling for a fight once they notice this term that they previously missed. That is likely to happen around the time it gets into the top 20.
The initial reaction will be “SEO Expert Birmingham” how could I have missed that? Then they will text their colleague and begin hatching a scheme to claim right from under out feet
The challenge has been accepted, or rather, to be fair to the girls, they suggested it. Right now they are faced with the challenge of crowning one of their number as SEO Expert Birmingham.
We were running one of our routine training afternoons and before fully understanding the size of the task, in my view at least, we had a challenge laid down which I personally attempted to put off sort of expecting that once in full possession of the facts,, certain people, regardless how highly we prize their skills, would want to be relieved of this ominous challenge.
Now for most terms in most industries, a three word phrase with not immediate competition would not be too scary, but this is the SEO industry. Many of Birmingham’s finest and we trained plenty of them will be spoiling for a fight once they notice this term that they previously missed. That is likely to happen around the time it gets into the top 20.
The initial reaction will be “How did I miss that” Then they will pull out every stop probably including some Black hat moves to stop our girls, but I don’ think they will make it. These girls are not your average expert, they are the very best and highly motivated,
Back in 2017, we would not have given this a second thought. An automated link building campaign producing thousands of low quality links, an onslaught on forums and social media and finally a mucky little campaign placing auto-generated blog comments on every conceivable blog and before you know it we would have been right there.
Like I said, things have changed. That sortof campaign, today would stand a great chance of landing you in the soup with Google and it can be very sticky soup to climb out of. A top Google aid recently advised on a public forum that a site with multiple Google penalties will find it easier in 2019 to simply start again than trying to repair these penalties. You can imagine that we had second thoughts about even allowing such a competition to go ahead, but then we asked ourselves whether we trusted our people and whether they had been equipped with sufficient knowledge to stay out of trouble and we decided that provided we also had oversight just in case of errors and if we could use this as a genuine research tool to inform our work going forward, we would give them our support and our blessing.
At the time of writing May 2019, they have moved it form 360 ish to 85. Now 85 may not seem like much, but that is already a good achievement. So far they simply wrote a decent article and placed a handful of good quality links pointing at their article. They then used Social media to bring some attention to their article and before you know it we were on the move, They make it all sound so easy don;t they.
The problem is that the closer you get to position one and I am not taking any account of competition here, the harder it becomes to move by just one point. It’s been common knowledge for some time that the algorithm uses current position as a metric when deciding how much you have to achieve before being moved up by one point. As a matter of fact, our research points at potentially interesting facts about what this something is that they may be measuring, but if we are right about this, it is far too valuable to share in a blog post.Some things are just too valuable to share.
Just in case you are under any illusions about the challenge of modern day SEO, by 2014 there ONE BILLION WEBSITES in existence
and growth has not slowed down at all in the five years since then. In fact, by 20 Feb 2018 – According to the Netcraft January 2018 Web Server Survey there are 1,805,260,010 (over 1.8 billion) websites. Yes, the Internet is very big and yes it is growing very fast indeed,
Think about this: Google alone receives 5.6 billion searches per day every day 365 days a year. When figures reach these dimensions, they cease to be meaningful, but they do point out that one Dad or Mom in Birmingham or any other city or village hoping to open a business and feed his or her children had better have a friend who knows SEO or a special delivery of miracles hidden away somewhere
The changes to come are actually far greater and than and equally surprising as the ones we have seen since 1995. Phones may seem ubiquitous, but they are only starting off. Wait till 5G hits the streets.
Already the younger generations have woken up to voice and voice searching plus voice commands are making their presence felt.
The fact that you may be thinking so-what, as indeed most people will, just proves how important it is to really understand the impact that peoples usage patterns has on how we communicate with customers, find customers and run our businesses.
First of all, people who use voice are not constrained in the way a typist was. She doesn’t have to find a convenient moment and switch her brain into thoughtful and concentrating mode before taking a few short cuts to thumb out a cryptic search. Getting to understand this mindset and these search terms was a tough challenge that took us a year or two to master, but now it is all changing again. Now she will be barking orders into her phone with her limbic brain fully engaged and an entirely different type of thought process happening, How she will react when engaged further will be very different, not to mention attempting to interpret intent in her new for of communication.
The way we react to searches and the way we set up our pages to attract the most appropriate searches for our business are again in the process of changing dramatically and just like before there are no consolation prizes. Only the winners will win.
How we engage after she contacts us again will have to take account of the very different user journey and different frame of mind if we are to choose the right time and the right method to qualify her and move the conversation forward.
You probably guessed it, as a soft touch, I was press ganged into writing a long article for you and placing the term SEO Expert Birmingham. in all the appropriate places as well as adding plenty of entertaining content that might be useful while at the same time providing a semantic soup of highly connected terms. Well I did it. Around 7000 words believe it or not. nearly four times the recommended size for Google Number One articles. I hope you found this useful and thanks for reading
