There’s an awful lot talked about this, especially by self-professed online brand expert, even by bloggers selling blogging as an online Brand and online personalities like Instagram models. Just to save any confusion, I am writing here about traditional business operating online such as estate agents, vets, retail stores, Locksmiths and so-forth. Doing business online is from a brand viewpoint, no different to running a store or a local office. “Your brand is how people perceive you wherever they interact with your business“. Questions about your brand when/if it is established would include: “What does it look like?” “How does it make people feel?” “Will it resonate with its target audience?” People need to feel confident that you are competent and can be trusted. They also don’t want to be laughed at for having chosen a brand that is inferior in some way. People buy brands like NIKE to be seen wearing NIKE. Many powerful brands in Auto and clothing are simply selling modest products with expensive labels. They are selling status. You are unlikely to be able to create a NIKE overnight, but in your local community you can achieve a similar status.