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It’s always wise to build strategy on a sound foundation of PEST and SWOT. Since SWOT is very personal and PEST is often fairly regional… Read More »Digital Strategy Guidance notes specifically for 2020

First of all, let’s be clear, maintaining a social media profile with regular tweets is not content marketing, it is just a key part of… Read More »Why Content Marketing could be the fool’s gold of the 21st century

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There’s an awful lot talked about this, especially by self-professed online brand expert, even by bloggers selling blogging as an online Brand and online personalities… Read More »Where does my online Brand come from?

First of all, you need to accept that if you dd your keyword research right, then these are the people out there who might do… Read More »Should I write for Google or people? Is there a solution?

This is a complex and very controversial question that goes to the heart of that term everyone is talking about but hardly anyone understands, “Digital… Read More »How should I choose keywords and how do I optimise for them?

Keywords are the life blood of the internet. The original search engine used a simple process called “stemming” and a list of “Stop words” to… Read More »Should I choose keywords or let them choose me?

Reputation is a growing subject and has expanded to cover a lot of stuff we would not have previously included. For example, there are many… Read More »Online Business Reputation what is it and how important is it?

Organic SEO is concerned with the search engine’s intention to build a picture of a website based on the apparent context of its content, links,… Read More »Local versus Organic search, what does It mean for me?